Industrial - Bachelor

HOCUS POCUS: Impact to Insight

HOCUS POCUS is an innovative edge-AI, point-of-care ultrasound device that optimises pitch-side injury management. Designed for speed, accuracy, and trust, it delivers real-time musculoskeletal imaging and guided feedback, empowering coaches and physiotherapists to make faster, safer, and more confident return-to-play decisions.

background & research

Sport is deeply embedded in Australian life, with 85% of adults participating in physical activity and nearly half engaging three or more times a week. Yet this passion comes at a cost: over 62,000 sports-related hospitalisations occur each year, the majority involving lower-limb injuries such as strains and sprains. These musculoskeletal injuries not only affect performance and recovery but also carry long-term health and financial impacts. Traditional assessments rely on subjective judgement and delayed access to imaging, leaving critical decisions about return-to-play dependent on guesswork rather than evidence.

HOCUS POCUS was developed in response to these challenges, a portable, edge-AI ultrasound device that delivers real-time, on-field musculoskeletal imaging and decision-support. Designed through collaboration with athletes, coaches, and physiotherapists, it aims to bridge the gap between sideline uncertainty and clinical precision. By providing immediate, objective feedback without replacing professional diagnosis, HOCUS POCUS will empower teams to make faster, safer, and more confident return-to-play decisions.

the outdated return-to-play recovery model

the research question…

How can we enable faster, more objective sideline injury assessments through accessible, real-time imaging?

research summary

The research combined surveys and interviews with athletes, coaches, and medical professionals to uncover the real challenges of pitch-side injury management. Two targeted surveys, one for athletes and coaches, and another for physiotherapists, exercise scientists, and surgeons, these highlighted delays in imaging, subjective assessments, and limited access to portable tools. Three in-depth interviews with an exercise scientist, a biomedical engineer, and a sonographer further revealed technical and practical barriers.

MOST COMMON INJURIES

Muscle strains were the most frequently reported injury type, highlighting the need for tools that can quickly assess soft-tissue damage and guide on-field decisions.

KEY NEEDS OF ADOPTING AI TECHNOLOGY

Survey participants consistently emphasised that accuracy, confidence, and objective data were essential for the successful adoption of AI-driven decision-support tools, reinforcing the need for technology that complements, rather than replaces professional clinical judgement.

“Clients often delay or avoid imaging altogether because it’s just too much hassle, and that really impacts their rehab.”

EXERCISE SCIENTIST, 2025

“Mate, shearwave elastography is powerful, but it’s also sensitive, positioning and dorsiflexion angles need to be spot on, which can slow things down.”

SONOGRAPHER, 2025

“It’s all about capturing accurate data, making it meaningful, and ensuring safety. How do you take raw data and turn it into something a human can trust and act on?”

BIOMEDICAL ENGINEER, 2025

interested in the full research report? download here:

Name
RESEARCH REPORT: PITCH-SIDE IMAGING & INJURY MANAGEMENT
File Type
application
File Size
3 MB
Download File

Design Opportunity: Empowering On-Field Decision Making

The research revealed that injury management in sport is fragmented, with diagnosis often delayed, recovery decisions based on guesswork, and communication between coaches and clinicians inconsistent. Rather than replacing existing clinical systems, the evidence suggests an opportunity to facilitate faster, evidence-supported decision making at the point of injury.

By reframing the traditional “wait and refer” model into a real-time, data-informed process, the proposed HOCUS POCUS device aims to enable users to gather, interpret, and act on objective information instantly. Through its dual-mode interface, it is designed to bridge two worlds: rapid reassurance for coaches and athletes, and validated imaging insights for physiotherapists. In doing so, it has the potential to empower teams to make confident, safe, and timely return-to-play decisions, transforming the uncertainty of sideline assessment into clarity and control.

DESIGN PHILOSOPHY

In order to best address the needs, challenges, and conditions identified through research, a core design philosophy was established. Its principles guided the development of HOCUS POCUS and informed every stage of the design outcome.

design language

From early in the research and development phase, a consistent visual and thematic language was established to unify the project and communicate its identity with clarity and intent. While exploring iconography in Illustrator, a distinctive motif of concentric ellipses emerged, evoking both the precision of ultrasound waves and the motion of a bouncing tennis ball. This became a central symbol of the design, representing rhythm, impact, and recovery, key ideas that underpin the HOCUS POCUS philosophy. The same language extends into the not only the brand logo, but also the products form, texture, and surface detailing, where subtle embossed ellipses and matte finishes reinforce tactility, durability, and visual continuity across the product.

The colour palette was deliberately chosen to complement this visual language: navy blue for trust and technical depth, tennis-ball green for energy and performance, and bone white for clinical clarity. Together, these elements form a cohesive aesthetic that bridges sport and medicine, reflecting both functionality and familiarity within athletic environments.

IDEATION & CONCEPT DEVELOPMENT

Early ideation explored a range of directions, from wearable sleeves and smart insoles to portable ultrasound probes. Following evaluation and feedback, the ultrasound device with built -in display concept was selected for further development, as it best aligned with the research insights. Compact, rugged, and self-contained, the pod integrates a built-in display and dual-user functionality, meeting the combined needs for portability, usability, and professional credibility across both sporting and clinical environments.

CAD & PROTOTYPING

The CAD and product development phase focused on achieving a compact, ergonomic form that balanced internal architecture with user comfort and durability. Blender was used to rapidly iterate multiple design directions, exploring variations in form, geometry, and grip ergonomics before refining the final model. Prototyping progressed through foam and clay models to evaluate tactile feel and proportion, followed by high-fidelity 3D prints for assessing hand fit, button placement, and overall usability. Feedback from peers, coaches and physiotherapists validated the form and control layout, ensuring intuitive operation in demanding, fast-paced sporting environments.

design solution

hocus pocus

Hybrid On-Court Ultrasound System: Point-Of-Care Ultrasound Device

CONTEXT OF USE

CUTTING-EDGE IMAGING IN A COMPACT, PORTABLE SYSTEM

HOCUS POCUS redefines pitch-side injury management through advanced yet accessible technology. Built on ultrasound-on-chip architecture and powered by edge-AI processing, it performs real-time musculoskeletal imaging directly on the field, no external hardware, no connectivity required. This integration of diagnostic-grade imaging and localised AI analysis allows for instant, evidence-based feedback, transforming complex medical data into actionable insight within seconds.

HYBRID USER SYSTEM — TWO MODES, ONE PURPOSE

The hybrid-interface system, is designed to adapt to the expertise and context of its user. Whether used by a coach on the sideline or a physiotherapist in a clinical setting, each mode delivers the same data, tailored in complexity, clarity, and control. This ensures accessibility for non-medical users while maintaining the rigour professionals demand.

COACH MODE

Designed for immediate, on-field triage by non-medical users, Coach Mode prioritises speed, clarity, and reassurance. It guides coaches through the scan process step-by-step, offering simple, objective feedback that informs safe return-to-play decisions.

features

USER OUTCOME

Enables fast, safe decision-making without replacing professional assessment, empowering coaches to respond decisively with data-backed confidence.

PRO MODE

Built for allied health professionals, such as physiotherapists, Pro Mode delivers full diagnostic depth and quantitative analysis. It maintains the speed and portability of pitch-side use while enabling detailed evaluation, comparison, and reporting consistent with clinical standards.

features

USER OUTCOME

Pro Mode transforms the sideline into an extension of the clinic. It enables quantitative, reproducible assessments while maintaining professional autonomy. Through its combination of imaging depth, analytical precision, and seamless data integration, it empowers practitioners to make confident, evidence-supported decisions, closing the gap between initial triage and clinical validation.

TECHNICAL INNOVATION & EXPLODED VIEW

HOCUS POCUS is built around a stainless-steel internal frame, providing rigidity, impact resistance, and efficient heat dissipation for the edge-AI processor and transducer array. The linear ultrasound-on-chip system integrates signal processing directly within the probe, reducing noise and improving reliability.

The exterior features a aluminium frame with overmoulded TPU for comfort, traction, and protection, sealed to an IP65 rating for outdoor durability. A magnesium-alloy rear plate acts as a passive heat sink and structural brace. All components are secured with standard fasteners, ensuring easy disassembly, repair, and long-term serviceability — combining professional performance with practical manufacturability.

workflow: impact to insight

IMPACT:
During a match, an athlete sustains a suspected ankle injury after landing awkwardly. The coach immediately retrieves HOCUS POCUS from the sideline kit and which automatically launches Coach Mode, which provides a short guided animation showing probe placement. Within seconds, the device captures a live scan, automatically analysing tissue strain and stiffness. A yellow feedback indicator appears on the screen, suggesting moderate risk and recommending professional assessment.

INSIGHT:
At the clinic (or on the pitch – depending on level of competition), the physiotherapist switches to Pro Mode, accessing detailed B-mode imaging and shearwave stiffness data. Reviewing the quantitative metrics, the physio confirms that no rupture has occurred, only a mild strain. The data is logged under the athlete’s profile and securely exported for follow-up analysis. Over the next week, the player’s recovery is tracked through periodic scans, visualising improvement in tendon stiffness and range of motion. This seamless process, from incident to recovery highlights how HOCUS POCUS bridges the gap between sideline uncertainty and clinical clarity, empowering faster, safer return-to-play decisions.

impact & value proposition

The impact of HOCUS POCUS extends across every level of sport, from elite teams with established medical staff to grassroots clubs with limited access to diagnostic resources. By merging real-time imaging, edge-AI processing, and hybrid-user functionality, the device transforms how athletes, coaches, and clinicians respond to injury, empowering faster, safer, and more confident decision-making.

within the team environment

Within the Clinical & Rehabilitation Setting

Broader System Impact

By decentralising access to imaging, HOCUS POCUS relieves pressure on healthcare systems, reduces unnecessary hospital visits, and improves diagnostic efficiency across sport. It democratises sports medicine, making professional-grade tools accessible to all levels of play, from local clubs to national leagues.

Future Implications & Beyond the Sideline

HOCUS POCUS: FROM IMPACT TO INSIGHT

From community clubs to elite stadiums, HOCUS POCUS redefines how teams understand injury in the moment it matters most, turning impact into insight, and uncertainty into confidence.

Lewis Webb

Lewis Webb, driven by emerging technology and forward-thinking design, explores how creativity and innovation can push both design and personal boundaries. His work blends curiosity and craft to create meaningful, human-centred solutions that enhance wellbeing and redefine performance.